June ConTExt Question
Summer has arrived. It's time to be outside.
Every month, we find ourselves drawn to questions that explore the unique ways that people interact with, are influenced by, and shape the culture.
Enter ConTExt Questions: our monthly question series where we pose one timely question to the TEam to get some real (and timely) answers.
This June, we’re focusing on how people are living. In a season where the days are longer, the streets are filled, and the people are moving, we can’t help but wonder what are TEam is up to. Which leads us to ask…
WHAT DOES BEING OUTSIDE LOOK LIKE FOR SUMMER 2026?
“Being outside in 2026 looks like just getting out of your comfort zone, trying new experiences, being the dumbest person in the room or at the park, or whatever the outside setting is. And yeah, just completely opening yourself up to the unexpected.” Cullen, Strategy
“I am going to be outdoors all the time… hitting the Zoom meeting from the fire escape, hitting the Zoom meeting from the park, hitting the Zoom meeting from the coffee shop. We’re going out. It’s going to be bus, club, another bus, train, back to work, back out to the club, back to work, back to the club, period.” Gabby, Talent
“For me, it’s either a nice little patio with a spritz, a nice latte with my dog sitting next to me, or just a day at the dog park.” Hannah, Accounts
“Being outside in 2026 this summer for me means hikes, being by water, and going to the beach. I don’t plan on doing too much partying and clubbing. I want to be really outside with nature, with my family and friends. That’s what outside is going to be for me this year.” CJ, Production
“I think that for me, being outside in 2026 is just taking advantage of everything that’s happening around the city… brands are engaging in numerous activations and collaborations, so it’s essential to ensure you hit those RSVPs. I think that here in New York, there’s a lot of stuff going on too, like the World Cup, you know, hoping that the Knicks win this final. Also, just taking care of yourself. I’m a very outdoorsy person, so a bike ride throughout the city, hitting a class in the city, so you can get some physical activity going on. I think that’s what outside looks like for me.” Noel, Production
“Being outside in 2026 looks like hanging with friends, spending time going to new events, pop-up shops, and curating conversations through my event series — helping other people build community.” Janay, Accounts
“This summer, we’re enjoying the sun. We’re sitting in parks reading. We’re making friendship bracelets on the beach. We’re putting on sunscreen and spending much-needed time outside to tap back into our community.” Noe, Social
“Being outside is having organized activities with your friends, whether it’s a picnic, a little friendly competition, or a bar crawl. We’re organizing, and we have an agenda.” Ally, Creative
“Shout out to the Knicks. I’m going to be outside. It’s going to be wild. I got mad people pulling up to New York. I’m trying to link with hella heads, trying to get hella active…It’s going to be lit.” Fritz, Intern